Enlisted Design
we create.
Jabra_Elite65t_Packaging_01.794_v2_thumbnail.jpg

Jabra

Jabra_Elite65t_Packaging_01.794_v2.jpg

Jabra: Exceptional Engineering, Superior Sound

Jabra Elite headphones deliver best in class sound solutions—superior sound for calls, music, and concentration. We collaborated with packaging partner, Uneka to create a cohesive OBX and Visual Design Language for Jabra.

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Packaging Design | Art Direction

INDUSTRY
Consumer Technology

Jabra_Elite65t_Packaging_01.797_v2.jpg
Jabra_Elite65t_Packaging_01.795_v2.jpg

CHALLENGE

unified look and feel 

Enlisted and packaging expert, Uneka, collaborated to unify Jabra’s brand look and feel across the new Elite headphone packaging.

 
Jabra_Elite65t_Packaging_01.793_v2.jpg
Enlisted_Web_Jabra_Elite65t_Photo_Front_LR.jpg
Enlisted_Web_Jabra_Elite65t_Photo_Side_LR.jpg
Enlisted_Web_Jabra_Elite65t_Photo_Back_LR.jpg

APPROACH

distinct & unique

Enlisted, charged with packaging design and Uneka, challenged with the structure, engaged in a collaborative immersive workshop with Jabra to align on a vision for the new product packaging.

The packaging needed to look unique and stand out on shelf. Grounded in the idea to leverage existing brand elements with a fresh take, the structure and design were developed to support a better user experience while highlighting the product.

RESULTS

welcome to superior sound

Launching at 2018 CES.

 
Jabra_Elite65t_Packaging_01.796_v2.jpg