Enlisted Design
we create.
Mekamon_Robot_Banner2.jpg

MekaMon

MekaMon: Next Level Battle  

Developed by UK-based Reach Robotics, MekaMon are augmented reality battle bots that engage in real life and digital AR battles with opponents around the world. 

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Brand Identity  |  Brand Messaging

INDUSTRY
Robotics  |  VR/AR  |  Gaming

CHALLENGE

endless challenges

Pioneers within the robotics industry, Reach Robotics approached Enlisted looking to illustrate MekaMon’s unique gaming experience by developing brand identity and messaging.

 

APPROACH

complex, immersive, limitless

Enlisted conducted an industry audit to understand where the brand sits and ensure alignment and consistency across all visuals and messaging. Striving to convey the idea that MekaMon is complex, immersive, and limitless, Enlisted crafted both design and messaging to set the tone of the brand.

The brand vision of conquering every challenge was distilled into one simple tagline – 'Next Level Battle' – establishing MekaMon’s futuristic approach while nodding to the endless challenges within the MekaMon world. High-level messaging to describe MekaMon leveraged product attributes and lightheartedness to feel inviting.

merging physical and virtual worlds

Enlisted designed a brand mark that references a portal – an intersection of physical and virtual worlds – and achieves an inviting and mysterious look. 

Enlisted developed guidelines around visual assets, photography, and social media that were critical for the launch of the new brand, website, and app.

RESULTS

product launch

The first MekaMon ship January 2017, followed by a variety of accessories June 2017. 

 

"Enlisted Design is simply amazing. We had a unique branding challenge with a very tight deadline. They delivered on time, within budget, and the work was extremely impressive. We would gladly work with them again."

Silas Adekunle Reach Robotics CEO & Co-Founder