MekaMon: Next Level Battle
Brand Identity | Brand Messaging
Robotics | VR/AR | Gaming
Pioneers within the robotics industry, Reach Robotics approached Enlisted looking to illustrate MekaMon’s unique gaming experience by developing brand identity and messaging.
complex, immersive, limitless
Enlisted conducted an industry audit to understand where the brand sits and ensure alignment and consistency across all visuals and messaging. Striving to convey the idea that MekaMon is complex, immersive, and limitless, Enlisted crafted both design and messaging to set the tone of the brand.
The brand vision of conquering every challenge was distilled into one simple tagline – 'Next Level Battle' – establishing MekaMon’s futuristic approach while nodding to the endless challenges within the MekaMon world. High-level messaging to describe MekaMon leveraged product attributes and lightheartedness to feel inviting.
merging physical and virtual worlds
Enlisted designed a brand mark that references a portal – an intersection of physical and virtual worlds – and achieves an inviting and mysterious look.
Enlisted developed guidelines around visual assets, photography, and social media that were critical for the launch of the new brand, website, and app.
The first MekaMon ship January 2017, followed by a variety of accessories June 2017.
"Enlisted Design is simply amazing. We had a unique branding challenge with a very tight deadline. They delivered on time, within budget, and the work was extremely impressive. We would gladly work with them again."
Silas Adekunle Reach Robotics CEO & Co-Founder