COOKD is a new lifestyle brand launched in collaboration with LazarBeam, a renowned YouTuber and gamer. COOKD serves as a playground for creativity and self-expression, transforming unique ideas into tangible products that appeal to a diverse audience.

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Brand Strategy | Brand Identity | Messaging 

INDUSTRY
Lifestyle Brand | Fashion

CHALLENGE

Against the grain

Enlisted was tasked with developing the brand and product line for COOKD, one that encapsulated LazarBeam's quirky personality and Australian roots, while also maintaining a separate identity from his content creator brand. Striking a balance became the challenge, while also ensuring the products and branding resonated effectively in the digital realm.

APPROACH

Get scuffed

The project approach involved conducting in-depth research into LazarBeam's content, geographical context – from the Outback to the coastline, audience demographics, and prevailing lifestyle / fashion trends to inform the brand creation process. Additionally, the team extensively analyzed other gaming content creators and their brands and products to assess what was effective, what wasn't, and what resonated most authentically with LazarBeam's persona as a creator. Close collaboration with LazarBeam himself (Lannan Neville Eacott) further facilitated alignment, ensuring that his vision was accurately captured and reflected in our approach.

RESULTS 

Design that hits

COOKD officially launched in December 2023, garnering significant attention and positive reception from LazarBeam's fan base and the broader consumer market. Through collaboration and forward design execution, Enlisted brought to life a vibrant and distinct lifestyle brand for COOKD.