This San Francisco-based bakery evolved from serving traditional baked goods locally to offering their slow-baked, 100% Parmesan artisan cheese crisps nationwide—much to the delight of customers who found them in the Bay Area first. They came to us for help with naming, branding, and packaging that would stand out in the noisy retail marketplace.

CHALLENGE >     APPROACH >     RESULTS >

SERVICES
Naming | Branding | Packaging Design | Packaging Structure

INDUSTRY
Food & Beverage

CHALLENGE

Good, not guilt

We developed a brand that celebrates cheese being a healthy part of daily life and family gatherings, not a guilty secret. Joyfull Cheese Co. breaks through the clutter in the crowded snack space with branding and packaging that is delightful, sophisticated, and inviting.

APPROACH

Art is life

We wanted the packaging to be as zesty as what was contained inside, and it needed to be more than just a pretty package. We needed stackable, space saving functionality and a brand presence that catches a shopper’s eye for something that may not be on the grocery list.

RESULTS 

Full of joy

We were able to elevate Joyfull’s brand by providing a new name and logo that features geometric shapes and script fonts that marry the artisan nature of the product itself with the personality that highlights the vibrance of the company. In addition, functionality was built into the packaging with a fully-removable lid and an angled product for better in-store presentation and store-to-table serving.