Velop: Wi-Fi That Sets You Free
Naming | Brand Identity | Packaging Design
a unique home network
Linksys tapped Enlisted to create a new brand that would become a leader in the emerging, complex home networking category.
Enlisted envisioned an extensible, differentiated lifestyle brand. Supported by research and a careful review of consumer needs, we developed brand positioning grounded in the concept of freedom. Brand naming, messaging, and visual assets were developed to support and convey the joy of a seamless user experience and the ability to connect effortlessly throughout the home.
To convey ease of use, the brand name Velop and tagline 'Wi-Fi That Sets You Free' were established as keystones. The brand's high-level messaging and iconography are clear and accessible in their presentation of common use case scenarios.
A unique typographic treatment for the brand ensures that it lives as part of the Linksys family and as a standalone mark.
freedom of expression
The brand visuals and packaging system establish a strong shelf presence and introduce organic vitality and simplicity to a cluttered category. Enlisted's expressive watercolor approach illustrates connectivity and breaking free of walled confines.
Velop launched January 2017. After completing all packaging files, Enlisted delivered a final kit of guidelines and visual assets to support the development of launch materials for CES 2017.