Spansive: Power Infusion Technology
Product Strategy | Industrial Design | Packaging Design | OBX
elevated charging station
Our research found that consumers were looking for a charger that fits into the places you charge your phone the most, the home and office. Most wireless chargers are designed for a single user, a single purpose, and are not designed with either home or office environments in mind.
For the home, users wanted a hub that would allow them charge multiple phones simultaneously, bringing their friends and family together. In the office, users were looking to charge their phones while still having screen time.
form follows function
We explored designs that focus on form factors with small footprints while maximizing charging space and enabling screen time while charging. Additionally, we gave special attention to the materials used. The aluminum cleat, paired with the gray color and subtle fluting, creates a premium product worthy of presentation wherever it is placed.
For the unboxing experience, we emphasized product understanding, showcasing the product form and exactly how the product is used. Opening the packaging with a gatefold presentation, the user immediately sees the quick start guide placed exactly like a charging phone for ease of understanding.
intuitive design, elevated brand
The Source launched May 2019 and is available to ship. You can learn more about the design process here.
“Beau and the Enlisted team are the definition of creative professionals. We quickly built trust in their recommendations as we saw how cohesively the design evolved. Similarly they have enough experience in industrial design to know that you can push the bounds of design without penning something un-manufacturable. The result is a design our whole team is extremely proud of.”
John McDonald Spansive CEO